Optometrist of the South

Optometrist of the South

Dale Morris, O.D., of Forrest City, Arkansas, has been named the 2016 Optometrist of the South, SECO’s highest honor. Practicing optometry for over four decades, Dr. Morris currently serves as president of the Arkansas State Board of Optometry and has been a member of the board for nearly 20 years. He is past president of the Arkansas Optometric Association, where he served in nearly every role over the past 30 years. He also is a long-time member of SECO International and has served as SECO’s Exhibits Committee Chairman for the last decade, as well as on the Exhibits Committee for 10 years prior to that. Under his leadership, Optometry’s Marketplace has become a “can’t miss” attraction with over 150 exhibitors.

“Dr. Morris is an optometric icon in Arkansas and in the South. Anyone who has talked to Dale has met a friend for life,” said Chevron Ergle, president of the Arkansas Optometric Association. “His track record of service to the profession needs no elaboration and his years of dedication to SECO and its Exhibits Committee leave a legacy that will long endure.”

Dr. Morris has served a crucial role in optometry in the state of Arkansas. He has led efforts to move the profession forward. During his presidency of the Arkansas Optometric Association, the first change in the scope of practice occurred. Under his leadership, legislation allowing optometry to use diagnostic drugs was signed into law. He continues to serve as a key person for legislators and is an advocate for the profession. Over the years, Dr. Morris has received many awards and accolades. He has received the Distinguished Service Award from the Arkansas Optometric Association, as well as the OD of the Year Award and Lifetime of Excellence Award.

Dr. Morris has given back to his community in many ways throughout his career. He has served as president of the United Way, Forrest City School Board, Lions Club, Rotary Club, Chamber of Commerce and East Arkansas FCA. He served on the Arkansas State University Board of Directors and on the Board of Trustees for the Baptist NEA Healthcare System. He was a founding member of the Alumni Board at the Southern College of Optometry and continues to serve on the board as the representative from Arkansas. In addition, he has made seven medical mission trips to Mexico with Christian Hands in Action. He and his wife, Trisha reside in Forrest City, Arkansas.